The New Age

New technologies are used to allow the site user interaction. Therefore the purpose and layout of the sites has changed. And through that, networking and sharing becomes most important. Information now is both created and received by end users. The digitalization itself and the shift to web 2.0, have completely changed the internal and external environment of companies in every aspect, making it more dynamic and information flows faster and collaborative. But above all, it has influenced communication strategies of companies, through a new created job opportunity for end users: Blogging.

Changing rules for Sales & Marketing

Due to the new functionalities and possibilities the web offers now, the power of publishers has been increased enormously. This has especially changed the rules for marketing and sales strategies. Without integrating Blogging in a company’s communication mix, it is hard for a company to stay competitive. People use the web to review products, gain information about companies or get inspiration for their partners’ birthday present. All those information are mostly researched on particular websites. Websites and online platforms that encourage people to share and connect each other’s knowledge.

3 reasons for the exponential impact of blogs

First of all, consumers trust bloggers. They are considered more authentic, sincere and credible as sources of information than advertisements. They spend years developing a strong and dedicated readership through unique content based on their authenticity, lifestyle, values and experiences. Their opinions can be seen as equal to the opinion of a trusted friend or family member. They become opinion leaders. So if you as a company manage to build an authentic relationship to a highly ranked blogger, you also win the trust of an incredible amount of followers being your target group.